Influencer Marketing Agreement Generator

INFLUENCER MARKETING AGREEMENT

Effective Date: February 10, 2026

This Influencer Marketing Agreement ("Agreement") is entered into by and between:

Brand: [Brand Name]
Address: [Brand Address]

AND

Influencer: [Influencer Name]
Social Media Handle: [Handle]

(each a "Party" and collectively the "Parties")

RECITALS

WHEREAS, the Brand desires to engage the Influencer to create and publish sponsored content promoting the Brand's products or services; and

WHEREAS, the Influencer has an established presence on social media and possesses the audience reach, creative skills, and expertise to produce such content;

NOW, THEREFORE, in consideration of the mutual covenants and agreements contained herein, and for other good and valuable consideration, the Parties agree as follows:

1. CAMPAIGN SCOPE

1.1. The Brand engages the Influencer to create and publish sponsored content on Instagram (the "Platform") in accordance with the terms of this Agreement.

1.2. The Influencer shall create and publish [Number] piece(s) of content in the form of feed posts (the "Content") during the campaign period.

1.3. All Content shall promote the Brand's products or services in a manner consistent with the Brand's guidelines, messaging, and values as communicated to the Influencer in writing.

1.4. The Influencer shall ensure that all Content is original, creative, and aligned with the Influencer's authentic voice and style, while adhering to the Brand's requirements.

2. CONTENT DELIVERABLES

2.1. The Influencer agrees to deliver the following:
    (a) [Number] piece(s) of feed posts published on Instagram;
    (b) Content captions, hashtags, and tags as specified by the Brand;
    (c) Any additional assets reasonably requested by the Brand, such as raw files or behind-the-scenes content.

2.2. The Influencer shall tag the Brand's official account and include any campaign-specific hashtags provided by the Brand.

2.3. The Content shall remain live on the Influencer's profile for a minimum of ninety (90) days from the date of posting, unless otherwise agreed in writing.

2.4. The Influencer shall provide the Brand with performance analytics for each piece of Content, including impressions, reach, engagement, and any other available metrics, within fourteen (14) days of posting.

3. COMPENSATION

3.1. In consideration for the Services, the Brand agrees to pay the Influencer a flat fee of [Amount] for the entire campaign, payable within thirty (30) days of the completion of all deliverables.

3.2. Payment shall be made via bank transfer, check, or other mutually agreed-upon method.

3.3. Late payments shall accrue interest at a rate of 1.5% per month, or the maximum rate permitted by applicable law, whichever is less.

3.4. The Influencer is solely responsible for all taxes arising from compensation received under this Agreement, including income taxes and self-employment taxes.

4. CONTENT APPROVAL PROCESS

4.1. The Influencer shall submit all Content to the Brand for review and approval at least five (5) business days prior to the scheduled posting date.

4.2. The Brand shall review and provide feedback or approval within two (2) business days of receiving the Content.

4.3. If the Brand requests revisions, the Influencer shall make reasonable modifications and resubmit the Content within two (2) business days. The Influencer is entitled to up to two (2) rounds of revisions per piece of Content.

4.4. The Influencer shall not publish any Content without the Brand's prior written approval. Posting unapproved Content shall constitute a material breach of this Agreement.

5. FTC COMPLIANCE AND DISCLOSURE

5.1. The Influencer shall comply with all applicable Federal Trade Commission ("FTC") guidelines, rules, and regulations regarding the disclosure of sponsored content and material connections.

5.2. All Content must include a clear and conspicuous disclosure of the paid partnership, using language such as "#ad," "#sponsored," or "Paid partnership with [Brand Name]." The disclosure must be placed at the beginning of the caption or in a clearly visible location.

5.3. The Influencer shall not make any false, misleading, deceptive, or unsubstantiated claims about the Brand's products or services.

5.4. The Influencer shall use the Platform's built-in branded content tools (e.g., Instagram's "Paid Partnership" tag) where available.

5.5. The Brand reserves the right to require the Influencer to modify or remove any Content that does not comply with FTC guidelines or this Agreement.

6. USAGE RIGHTS

6.1. The Influencer grants the Brand a non-exclusive, royalty-free license to use, reproduce, distribute, display, and create derivative works from the Content for twelve (12) months from the date each piece of content is published (the "Usage Period").

6.2. During the Usage Period, the Brand may use the Content across its own marketing channels, including but not limited to the Brand's website, social media accounts, email marketing, digital advertisements, and print materials.

6.3. The Brand shall credit the Influencer when using the Content on the Brand's channels, unless otherwise agreed in writing.

6.4. The Influencer retains ownership of the Content and may use it on their own channels, provided such use does not conflict with the terms of this Agreement.

7. TERM

7.1. This Agreement shall commence on the Effective Date and shall remain in effect for three (3) months (the "Campaign Period"), unless earlier terminated in accordance with this Agreement.

7.2. Upon expiration of the Campaign Period, this Agreement shall terminate automatically, except for provisions that expressly survive termination.

8. TERMINATION

8.1. TERMINATION FOR CONVENIENCE: Either Party may terminate this Agreement by providing fourteen (14) days' written notice to the other Party.

8.2. TERMINATION FOR CAUSE: Either Party may terminate this Agreement immediately upon written notice if the other Party:
    (a) Materially breaches any provision of this Agreement and fails to cure within seven (7) days of written notice;
    (b) Engages in conduct that brings the other Party into public disrepute or scandal;
    (c) Violates any applicable law, regulation, or FTC guideline in connection with this Agreement.

8.3. EFFECT OF TERMINATION:
    (a) If the Brand terminates without cause, the Brand shall pay the Influencer for all Content completed and published prior to the termination date, plus a pro-rata portion of compensation for Content in progress;
    (b) If the Influencer terminates without cause or the Brand terminates for cause, the Influencer shall refund any pre-paid compensation for Content not yet delivered;
    (c) Upon termination, the Influencer shall remove any unpublished drafts and return all Brand materials.

9. CONFIDENTIALITY

9.1. Each Party agrees to hold in strict confidence all non-public information disclosed by the other Party in connection with this Agreement, including but not limited to campaign strategies, product launch dates, pricing, business plans, and the financial terms of this Agreement ("Confidential Information").

9.2. Neither Party shall disclose Confidential Information to any third party without the prior written consent of the disclosing Party.

9.3. These confidentiality obligations shall survive termination of this Agreement for a period of two (2) years.

10. REPRESENTATIONS AND WARRANTIES

10.1. The Influencer represents and warrants that:
    (a) They have the legal right and authority to enter into this Agreement;
    (b) The Content will be original and will not infringe upon any third-party intellectual property rights;
    (c) They have not artificially inflated their follower count, engagement metrics, or audience demographics;
    (d) They will comply with all applicable laws, regulations, and Platform terms of service;
    (e) They are not subject to any agreement that would prevent them from fulfilling their obligations under this Agreement.

10.2. The Brand represents and warrants that:
    (a) They have the authority to enter into this Agreement;
    (b) Any products provided to the Influencer are safe for their intended use;
    (c) Any claims or messaging provided to the Influencer for inclusion in the Content are accurate and substantiated.

11. GENERAL PROVISIONS

11.1. GOVERNING LAW: This Agreement shall be governed by and construed in accordance with the laws of [Jurisdiction], without regard to conflict of law principles.

11.2. DISPUTE RESOLUTION: Any disputes arising under this Agreement shall be resolved through good-faith negotiation, followed by mediation, and if necessary, binding arbitration in [Jurisdiction].

11.3. ENTIRE AGREEMENT: This Agreement constitutes the entire agreement between the Parties and supersedes all prior agreements, proposals, and communications, whether oral or written.

11.4. AMENDMENTS: This Agreement may only be amended by a written instrument signed by both Parties.

11.5. SEVERABILITY: If any provision of this Agreement is held invalid or unenforceable, the remaining provisions shall remain in full force and effect.

11.6. NOTICES: All notices shall be in writing and delivered to the addresses set forth above, or to such other address as either Party may designate in writing.

11.7. FORCE MAJEURE: Neither Party shall be liable for delays or failure to perform due to causes beyond their reasonable control, including natural disasters, acts of government, platform outages, or epidemics.

11.8. ASSIGNMENT: Neither Party may assign this Agreement without the other Party's prior written consent, except that the Brand may assign this Agreement to a successor entity in connection with a merger, acquisition, or sale of substantially all its assets.

11.9. INDEPENDENT CONTRACTOR: The Influencer is an independent contractor and not an employee, agent, or partner of the Brand. Nothing in this Agreement shall create an employer-employee relationship.


IN WITNESS WHEREOF, the Parties have executed this Influencer Marketing Agreement as of the Effective Date.


BRAND:

Signature: ____________________________
Name: [Brand Name]
Title: ____________________________
Date: ____________________________


INFLUENCER:

Signature: ____________________________
Name: [Influencer Name]
Handle: [Handle]
Date: ____________________________


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